Bing Places for Business vs. Google Business Profile

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4. Add high quality photos
Images play an important role in Bing search engine results pages (SERPs). Adding high-quality images that showcase your business and products can maximize the impact of your listing.

Choosing the right images will make your ad more attractive in Bing local ad results and encourage more clicks to your website.

Bing results for "bakery nyc" show a ton of nice images of cakes, pastries, etc.
Visuals also take priority in Bing Maps results, with business listings displayed in an image-heavy sidebar.

Bing Maps results also show business listings with images
A powerful image gallery can also make your listing more useful, showcasing your storefront, products, and more.


Bing Places for Business is Microsoft’s cameroon phone number database equivalent to Google Business Profile , formerly known as Google My Business. Both integrate with their respective search engines and mapping platforms, helping businesses increase their organic visibility in local search results.

But there are some key differences between the two platforms.

One main difference is how you add information to an ad.

Google Business Profile is based on manual data entry. As the owner, you can decide everything that is displayed on your ad.

Bing Places for Business, on the other hand, pulls data from sources across the web, including TripAdvisor, to supplement manually entered information.

Another difference is how each platform collects reviews.

Google Business Profile uses its own platform, while Bing Places for Business sources reviews from other sites.

Finally, both search engines differ in popularity.

Statcounter data shows that Google currently has around 92% of the total search engine market share, while Bing only accounts for around 3%.

A chart showing the "global search engine market share" for the period July 2022-July 2023
This disparity highlights why it is important to establish a presence on both search engines.

Increase your online visibility with a Bing business listing
Bing Places for Business is a great opportunity to boost your company's online profile on the world's second largest search engine.