Form and functions
To determine what is needed for a website, platform, social media or any other online activity, you first need to understand how the target group uses the tool or would like to use it in an ideal situation. For this, we use the personas as set up in the online strategy and expand them with:
User scenarios (or customer journeys) : here you describe a user's visit, what he notices during this visit and which functions he uses.
Use cases : this describes a specific task or function step by step. For example, how exactly does registering for a conference work?
Proposition or message : of course, the online approach does not stop at just describing functions. It is just as important to determine which content is needed and how this content should be delivered. Think about: 1) unique properties of your product or service, 2) characteristics of the persona (what is this sensitive to and in what tone?) and 3) the life phase or event in which the target group finds itself.
Interaction/navigation designs : these visually represent the desired interaction and navigation of a website or other platform to be developed and provide input for developers and designers (see Figure 3).
figure3-interaction_navigation_designV2.jpg
Content
By content I mean all the content of an online environment consisting of text, documents, photos, video and audio. Before you start collecting the content it is good to answer a number of questions, such as:
Who is the content for? What is the purpose? Where is the israel phone data content placed?
Are there connections between the content?
What is the relationship to the proposition?
Once you have answered these questions, you can start working on your content strategy in the action plan.
Content strategy
In your content strategy, you determine for whom which content is intended and for what purpose. This helps you determine whether there is content that is accessible to everyone, only accessible (or interesting) to a certain group or segment, or only for personal use (see figure 4).
figure4 content strategy
When organizing the content, you can use the results from the previous step: the user scenarios , use cases and the interaction/navigation design.
In addition to the above, you also determine.
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