Attract customers, but also retain them

arzina221 · Post by **arzina221** » Mon Jan 06, 2025 5:09 am

has been the lord and master in the retail sector , and for two years in a row, Bol.com has been the best website according to consumers who orient themselves online for products. In 2012, Bol.com scored a findability of 100 percent. The research conducted by WUA! provides a clear picture of what Bol.com does well. Below you will find 10 tips and best practices from Bol.com that retailers can learn from. Some are more general, others are more specific.

The research we have conducted in recent years shows that many people choose Bol.com because they have bought there before and because the site feels familiar. Suddenly, it is no longer about price, but about familiarity and having a good feeling about something. Bol.com shows the ordering process on multiple pages. They consistently, perhaps even endlessly and on every page, show the advantages and rules of ordering and buying at Bol.com.

The WUA! Top 100 Best Websites 2013 is based japan phone data on 58 surveys in which 6,290 respondents jointly gave 26,631 web reviews about 3,593 different websites.

TV advertising works
During the 2012 survey, one of the respondents stated the most important reason for choosing Bol.com: “When I think about ordering books, I think about Bol.com. This is because of the commercials.” Bol.com has clearly been busy profiling the website on various traditional media channels in recent years (think of 'De Wereld van bol.com', see below). This is clearly paying off.

screen-bolcom-theworldof-02

Deliver faster than the rest
Anyone who orders at bol.com before 23:00 (last year this was 22:00) can expect their item to be delivered the next day. That is a promise that few other web shops can keep.

Second hand works
The Dutch are bargain hunters and often go for the lowest price: Marktplaats is not without reason a great and unparalleled success in our country. Bol.com has distinguished itself for a few years with second-hand books, research shows that many respondents find this a pleasant added value.