Pro tip: We recommend using call tracking software like Twilio or CallRail to measure the success of local PPC campaigns. Amazon PPC tools Amazon is its own special beast, often requiring its own separate PPC tools and Amazon marketing expert. These are three popular Amazon PPC tools Amazon consultant Lori Fields walked us through: 26. Amazon Advertising (Sponsored Brands, Products and Display) Most popular feature: building Amazon campaigns Ideal for: most Amazon sellers Pricing: Free These three native Amazon ad tools — Sponsored Brands, Products, and Display — help you show up in Amazon searches
While they require more manual data entry and analysis than japan number screening other tools, they’re the best way for e-commerce owners to get started, Fields told MarketerHire. 27. Amazon DSP Most popular feature: awareness and retargeting (can’t do on platform) Ideal for: advertising outside of Amazon Pricing: unavailable If you’re managing large advertising budgets, Amazon DSP will make the work less time-consuming by programmatically bidding on keywords and buying display, video and audio ads. Like Amazon’s a la carte ad buying options (Amazon Advertising), DSP lets you retarget browsers through Amazon’s ad network. However, it’s built for enterprise — so there’s a high minimum to get started, making it inaccessible for most e-commerce shop owners.
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