Benchmarking as a firestarter

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As an SEO doctor (or any other company), you can make good use of this universal, business (fear of) pain. All you have to do is facilitate a comparison with the competition. For example, with a simple benchmarking tool .


Benchmarks answer two questions: Is the grass greener on the other side? (How big is the pain?) And if so, how do they get that grass so green? (How do I reduce the pain?)

Many companies offer such tools, certainly you as an SEO doctor. Usually they are part of the service and you have to pay for them. But they are also used in simple form to generate leads. The lithuania phone data only problem is that companies that use benchmark tools immediately start offering their goods as soon as someone has used their tool. It is used as a sales tool, not as a content marketing tool.

Stand Out From the Crowd

Content coat rack
If you do that, you are running too fast. After all, you are not automatically the solution. You have made someone aware of their problem, but there is another step between the B of Awareness and the B of Decision: namely the B of Image Forming.

This is where content marketing comes in. That prospect wants to know a lot more before he does business with you. The great thing is that this benchmark tool can function perfectly as a content peg. Let's see how it could work for you, the SEO doctor.