Claim thought leadership

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Be nice
like youIn any case, make sure that you are liked. Go along with things, give compliments, ensure a positive vibe. Don't rant about everything that is wrong, but praise where things are getting better. Tickle like-minded people and facilitate. Be sympathetic. In any case, don't immediately throw the cat among the pigeons. That's not very smart, I know from experience.

Google my name on YouTube and you will quickly come across a video in which you will find a trailer for my book 'Alle 13 Goed!'. Title: 'Marketeers zijn schijters'. Was also the first line of that book. Nice idea perhaps and if you read and listen further, you will also understand the joke, but very unwise. Because many potential readers did not read and watch further. Thick jerk, those marketers thought. I was not nice, so why would they listen to me, let alone buy something from me. So make sure you like the people you want to influence or with whom you want to do business. Also search online for similarities of a customer and do not be sparing with compliments.

3. Authority
“Make sure that the person you want to convince sees your diplomas, certificates and awards,” says Cialdini. Uh yes, he is an American. We here in the Low Countries do not flaunt all our badges, unless you are in the army. Modesty and normality are the Dutch way of life. Too much bragging and praise do not belong there. So leave that to someone else. Let them trumpet about you or endorse you on LinkedIn. For example, your boss, friends or colleagues, as I also recommend tips from malta phone data good 'men' and the best in their field via my (social) networks.


Experts have knowledge and a high degree of trust.
Experts have knowledge and a high degree of trust.

People like to listen to experts, says Cialdini. Simply because they have a high level of trust and knowledge. So make sure that your content keeps others informed about your expertise and lets them spread the word about you. Write blog posts or other shareable stories. Comment on forums and posts of others. Show and tell about your specialty to create and maintain thought leadership.

I didn't know it myself, but I was once a slide from a lecture. From a well-known PR consultant. I served as an example of how you can position yourself as an expert with the help of content, in this case guerrilla marketing. I did this by writing a book on the subject. Mind you, not a bound bundle of paper with text fragments and quotes from others tied together, but a book in which I looked at the subject from my own perspective and at the same time introduced a new definition. Because copying, no, that's too easy. That quickly makes your supposed expertise melt away during speeches and interviews.