How do we get others to talk about us?

[arzina221]

ongress will be kicked off by Steven van Belleghem , a very fluent and humorous speaker, who will tell us about content as a conversation starter using recognizable and inspiring examples. How can you turn satisfied employees and satisfied customers into ambassadors for your company? Because what people say about your company determines whether you are successful or not.


So, don't think about what you want to tell yourself, but start thinking about what you want others to tell about you and how you can facilitate that. The challenge is to make sure that the right people talk about your company.

For example, consider the commercial ' A dramatic surprise on a quiet square '. More than 45 million people deliberately went to YouTube to watch this commercial. So that seems very positive. But after asking the audience, it turned out that almost nobody knew who the sender was. Now, the fact that it concerns a Belgian TV channel plays a role, but the question is whether you have reached the right people this way.


Organizing a webcast for Harry Potter fans
Another well-known example is the opening of the portugal phone data new Harry Potter theme park in Orlando. Would you spend your marketing budget on ads and commercials, or would you invite the seven most influential (important on forums, many followers on social media) Harry Potter fans for a webcast to be the first in the world to hear this scoop from Dumbledore himself? The latter happened and because it was widely shared, it reached an estimated 350 million (!) people.

Back to the time of the cavemen
Content is no longer just about copywriting, but increasingly about design. Just look at the rise of infographics and videos. In your expressions, you have to take into account that people no longer read, but only watch. A nice example is Coca Cola, even the annual report has become a kind of infographic.

steven van belleghem

Organizing marketing and communications departments flexibly.