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They keep up with industry trends and best practices, so their strategies are always relevant. They can help you build a local online presence efficiently and bring your website and business in front of the right people at the right time. What Does a Local SEO Expert Do? Here’s how a local SEO expert can help boost your company’s local presence: Website optimization: They can suggest ways to localize your website, such as adding your location throughout the website and its metadata and creating separate landing pages for business branches Local content and linking: They can devise a strategy for local



link-building. Publishing helpful, high-quality SEO content aimed georgia number screening at local searchers can help you establish local authority Google Business Profile: They can advise you on setting up and maintaining an impressive Google Business Profile, which is crucial for informing potential visitors and ensuring your credibility. These experts can also suggest ways to combat spam reviews Keyword research: They can identify the top keywords local searchers use and suggest ways to implement them. This step may be the most complex since searchers’ behaviors change all the time, and there are often many combinations Citation management: They can help you build and track citations on local business directories, popular review sites, and social media, which is especially tricky if you run a large, multi-location business Reputation management: They can advise you on how to deal with reviews—making the most out of positive ones, addressing negative ones, and requesting reviews from customers Monitoring performance: They can establish a solid auditing system to assess your rankings and reputation.