On the one hand, the Point of Sale Manager needs a series of transversal skills linked to the ability to connect and create . In addition, it is important to have various technical capabilities to successfully carry out their functions in the field.
Table of Contents
Technical skills of the Point of Sale Manager
Computer skills
Marketing and Social Media
GPV Soft Skills
Empathetic communication
Collaboration and negotiation
Lateral and disruptive thinking
Conclusion
Technical skills of the Point of Sale Manager
Computer skills
Today's technology offers more and more solutions that help boost productivity. One of the key functions is to facilitate communication between suppliers and retailers , as well as between different distribution channels, and even with the end customer.
GPV that masters the necessary IT resources can achieve greater promoter satisfaction, as well as more traffic and sales from shoppers in the retail trade.
With a single system or several integrated solutions, you can have complete control over the entire project life cycle. This can reduce incidents, common communication problems or costly delays.
Marketing and Social Media
According to the 2022 Ayden Retail Report, more than 80% of retailers will focus on attracting customers through new social channels next year . Without a doubt, the growth of the digital environment is not only detrimental to the physical store, but can also be a loudspeaker to enhance it .
The Point of Sale Manager must be alert in order to offer attractive promotions and share them on the main social networks where their potential clients move, generating connected physical and digital strategies that also link the brand with the retailers.
For example, an M&M's store in a Minnesota mall added a mirror with its iconic colorful figures. Shoppers could take photos with their faces transformed into M&M's and then upload them to their social media accounts.
GPV Soft Skills
Empathetic communication
To be a good Point of Sale Manager, you need to know how to listen and connect with the needs of the promoter and the shopper.
What worries you?
What do you need from me?
How can I help you?
What motivates you the most?
Empathy allows the GPV to go beyond his own short-term objectives and put himself in the promoter's shoes. In this way, he can really offer a qualitative leap in the relationship, improving satisfaction in an extraordinary way.
At the same time, if you know how to communicate and empathize, you can give more than just practical information about the product. With a consumer who is subjected to south korea b2b leads more than 10,000 marketing messages every day, how do you stand out? Excite, entertain, amuse, provide valuable information…
If you want to be a good Point of Sale Manager, you need to know how to enhance hot spots, and apply cross-category and other neuromarketing techniques at the POS.
Collaboration and negotiation
Working in an aligned team is essential to be a good Point of Sale Manager. With a win-win mentality and an assertive communication style, you must be clear about your requirements, offer practical solutions, analyze, understand, listen and manage efficiently.
Point of Sale Manager closing a deal
Thanks to their negotiating skills, GPV can secure a key position in the store and secure good deals for merchandising, prominent signage, branding, and more.
A successful POS is not satisfied with daily management, but rather measures, analyses and implements improvements continuously. This requires a clear definition of the key KPIs in Trade Marketing . It also involves knowing how to correctly evaluate the data, interpret it and thus be able to generate changes for maximum profitability of the POS.
These are some of the metrics that GPV takes into account:
Average selling time.
Stock depletion rate.
Performance and delivery timeliness.
On-shelf availability.
Margin by product category.
Products sold within freshness date.
Cash to cash cycle time.
Inventory maintenance cost.
With a compass in hand, the Point of Sale Manager can navigate towards success, always checking whether strategies are being optimized to reduce costs and maximize profits.
Lateral and disruptive thinking
“Don’t expect different results if you always do the same thing” said Einstein. These are demanding times, in which the global and omnichannel market is in full inflation. Creativity becomes a key element to go beyond what automation offers.
While technology allows us to be more efficient, only a disruptive mind can generate fresh ideas that break new ground and connect with shoppers at the point of sale in new ways that are viable as well as economically profitable.
