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sharminakter · Post by **sharminakter** » Tue Jan 07, 2025 4:53 am

*screenshots taken in July 2024

How do search engines and artificial intelligence evaluate your content?
If you are already familiar with digital marketing, you probably know the basic principles of producing content that performs well in search engines. This is usually easier said than done, especially since search engine optimized content often struggles with fierce competition from other service providers.

At the same time, changes are happening in the search engine that can turn the situation upside down unless you stay on top of the changes and actively develop your content accordingly.

When you build a well-serving entity from your website, where each piece of content is part of a unified purchasing path, you improve your ranking in the eyes of the search engine. Google's guidelines emphasize the importance of high-quality, responsive, and service-oriented content.

Read more here: Search Engine Optimization (SEO) Tips and Trends 2024

If your content looks like a bunch of junk for the search israel phone data engine , it probably won't rank well in search results, at least not in the long run. Poor landing page content can also lower your quality score from Google, which can increase your paid advertising costs.

In short, providing low-quality content is not profitable. No, not even if producing it were temptingly easy and fast with artificial intelligence. So when producing content and developing existing content, it is essential to know: what is the goal of content production?

“When you produce content whose primary goal is to serve the information seeker as well as possible, you are likely to produce content that the search engine and artificial intelligence also like.”

Also check out our SEO expert's blog, which sums up the words "If I had to choose one thing to focus on in digital marketing right now, it would be content production based on people's search engine behavior.": How can Google's new generative artificial intelligence affect search engine optimization?