The Digital Services Act makes online environments safer

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Responsible actions to consider in all RACE phases
Laws and recommendations regulate social media channels and require changes little by little.
Advertising is regulated by laws, regulations and guidelines. A responsible advertiser acts in accordance with the laws and follows the guidelines that apply to their own business.

Social media marketing must comply with good practice . This requirement means that the content of the advertising must not conflict with generally accepted social principles and values. It is also important that the advertising does not promote or reinforce existing discriminatory views. Discriminatory advertising refers to advertising messages that humiliate, demean or insult individuals or groups.


There are pitfalls in the responsibility of social media ivory coast phone data platforms, which are being addressed through various regulations. The EU's Digital Services Directive, or DSA, came into force in February 2024. Its purpose is to make online environments safe: the platforms themselves are responsible for the content they transmit, store or distribute. Sitra listed four different issues that the regulation will affect :

You can adjust your own algorithm on very large social media services
Arbitrary deletion of content or freezing of accounts by online platforms is no longer possible.
The online service must respond quickly to reported content, such as scams.
There will be restrictions on advertising targeting, for example regarding health information and minors.
Responsibility communication on social media is worthwhile, even if the responsibility journey is still in progress
Communicating about responsibility on social media is a good idea : you have the opportunity to reach both your current and potential customers on many different channels in the form of content that they like (for example, audio, image, video, text).

86% of consumers want better information about sustainability. ( Source: EU )

Social media also allows you to easily interact with your audience. Remember that the responsibility journey is an ongoing one, and it never ends. Therefore, communication needs to be carried out more or less in a state of flux.