Can a good business blog be written by artificial intelligence?

[sharminakter]

By providing information that is interesting to the reader on your blog, you can convince a potential buyer of your expertise, the reliability of your brand, and the suitability of your products for their needs.

At this point in the blog post, you are hopefully already convinced that a company really should have a blog, and that it is worth investing in writing it. The following question may have also crept into your mind: could artificial intelligence help and speed up blog content production?

Yes! You can use AI tools to streamline certain stages of content production. However, you cannot outsource blog writing entirely to AI.

You can use artificial intelligence, for example, to brainstorm blog topics, analyze and develop articles, or write raw text - however, remember that to get a high-quality end result, a human is always responsible for finalizing the content.

Read: How to create quality content with artificial intelligence?

This is how we grew our blog into the most comprehensive knowledge base in digital marketing
I mentioned at the beginning of the blog post that the Finnish Digital Marketing company blog is the most comprehensive knowledge bank in our industry, which brings the majority of traffic to our website. This is not a coincidence or good luck, but investing in a company blog has been a strategic choice since the company's early years.

When blogging was started from scratch in the early japan phone data years of the company, the site's monthly organic traffic increased by 669% in the first year compared to the previous year. The number of contacts increased by 400% and their value by 900%.

Over the years, the growth curve has naturally leveled off, but we still get a significant amount of conversions and traffic through the blog.

Over the past year, 75% of our site traffic and 40% of our conversions have come from our blog. In addition, our blog has ranked in the top three of Google search results for 157 keywords and in the top ten for 736 keywords.

Over the past year, our blog has ranked in the top three of Google search results for 157 search terms.

We have all our experts contribute to writing the blog. It may not be the most cost-effective solution, but it is a strategic choice that allows the voices of different experts to be heard and harness knowledge in text form. This way, regular content production does not fall on the shoulders of one or two employees, but the responsibility for running the blog engine lies with everyone.