BSPs (Business Service Providers) are the official providers authorized by Facebook to provide access to the WhatsApp Business API. These are large companies specialized in business communication that have been selected by WhatsApp to manage access to the API and billing. Some of the best known are Twilio or Gupshup , but there are about fifty in total ( a complete list is available here ), all of which have their own features, complexity and prices. While it is possible to request API access directly from WhatsApp, in practice this is complicated and expensive. Requesting the WhatsApp API through a BSP is the most accessible and fastest way to do this. In most cases, BSPs don’t offer proprietary inboxes to handle WhatsApp messaging (or if they do, they offer very few).
Once you’ve secured a WhatsApp API account through a BSP, the ideal is to integrate it into a solution designed to handle it. The choice of solution will depend on your business needs. Note: Before performing the verification process with a BSP, make sure that the chat management solution you have chosen can integrate that specific BSP's account API (for example, Callbell integrates WhatsApp API with Gupshup and Twilio). The ideal is to inquire directly with the solution of your choice, as it often also costa rica telegram database offers support in the application phase with its partner BSPs. What are the main features of WhatsApp API? Thanks to the WhatsApp Business API , in addition to being able to reproduce (almost all) the features already present in the standard version of the WhatsApp application, you will be able to: 1) Connect a WhatsApp API account to a multi-user platform .
With such a solution, your customer service or sales staff will be able to answer customer questions using external platforms for message management. Each employee will be able to communicate with customers through systems that simulate the native experience of the WhatsApp application, while the supervisor will be able to control all communication between the support team and customers; 2) Distribute content quickly: the official API will allow you to manage conversations to quickly send notification messages, alerts, surveys or services to multiple contacts (with some limitations on promotions); 3) Centralize customer communications from a single number:
Using the WhatsApp Business API will allow your business to centralize all incoming customer chats from a single WhatsApp number, avoiding the dispersion of communications across multiple WhatsApp accounts managed by individual sales or support agents; 4) Obtain detailed chat reports: it is undeniable that one of the biggest limitations of using the WhatsApp application in business is the lack of statistics and detailed reports. Thanks to a number of solutions that integrate WhatsApp APIs, it will be possible to generate WhatsApp statistics on business chats. This data will provide interesting information that you will need to define the future strategy of your business.
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