Not conveying credibility and trust Let's face it

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Funnel stage Content type Top-of-funnel customers Blog posts, infographics, social media posts, webinars, podcasts, quizzes and surveys Contacts in the middle of the funnel Case studies, interactive tools, comparison or purchasing guides, expert interviews, product videos Contacts from bottom to top Product reviews, customer testimonials, price guides, limited time offers, special discounts If you commit to don't promise too much, be sincere and give before asking you will gain a loyal and engaged audience.


People aren't exactly lining up to become a company's lab rats/first paying customer. Because no one wants to shell out hundreds of thousands of dollars for a product with an unproven track record.


As much as we may insist on being individualistic and thinking for ourselves, most of us have a herd mentality. Wherever the crowd goes, we follow. And it doesn’t help that customers armenia whatsapp around the world trust the word of a peer far more than that of a salesperson.


To prevent a lack of trust signals from undermining your campaign, solicit feedback from leads and customers at every opportunity. Not only do customer testimonials and success stories enhance your reputation, they also provide you with unique insight into your ability to meet expectations.


Have a timed mechanism to collect feedback in the form of ratings, opinions and suggestions, especially after successful projects. Use the social proof, referrals, and endorsements generated to drive conversions - Trello Example Use social proof, referrals and generated consents to drive conversions in advertising texts, on landing pages, as case studies on your blog, in social media posts, as part of free resources, etc.