How salesy should your newsletter be?

[joxet11299]

If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content that supports your sales messages. Let’s look at three newsletters that strike the right balance between sales copy — and news customers can use.

Flower Duet
SALES – Los Angeles-based Flower Duet highlights its Irish Spring flower arranging class just in time for St. Patrick’s Day. While the copy clearly promotes the class, it’s fun, festive and friendly. And there’s nothing like the Bells of Ireland to get people ready to celebrate.


CONTENT – The newsletter contains articles with step-by-step instructions and photos to help paytm database them design a daffodil pavé. From storing daffodils to arranging them without floral foam, customers can access a wealth of tips to use and share with friends and future subscribers.

Flower Duet also used their newsletter to cultivate customer confidence by sharing this exciting news:


Do your subscribers know what they’re signing up for? Be clear up front about what they’ll be receiving from you, so they can look forward to it. Here’s an example of how Flower Duet set expectations right from the start:


View the entire newsletter here.