Improve audience retention and watch time

[sharminakter]

You probably already know that audience retention and watch time are two extremely important YouTube ranking factors.

Fortunately, YouTube Studio gives you insights you can use to improve both of these metrics.

Audience Retention Report
This report gives you the average percentage of your video that people watch:

YouTube Studio, audience retention
It's interesting... but not very useful.

Depending on the length of your video and your niche, 20% audience retention would be terrible... or surprising.

Instead, focus on the specific parts of your video where viewers stop watching.

For example, there are several places in this video where many viewers stop watching:

audience retention, audience drops
If this were your video, you would look at these specific italy telegram data sections and analyze what is turning people off. Is it an abrupt change? A confusing graphic? Or maybe a section that is informative... but not very interesting.

These little tidbits will help you avoid these pitfalls in your future videos, which will likely give your audience retention a serious boost.

Top playlists
It's no secret that playlists tend to be watched longer than an individual video.

That said, as with videos, some playlists tend to perform better than others.

You can easily see in YouTube Studio which playlists are working best for you (in terms of watch time):