The Wayfair business model is a multi-faceted platform that functions as an online marketplace for furniture and home

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Formerly known as CSN Stores, the company was founded in 2002 and today offers over 18 million items from more than 11,000 global suppliers. The American e-commerce company is focused on furniture and decorative items, which " is becoming the Amazon of the home goods market ." In the first quarter of 2020, Wayfair sales grew by almost 20%, compared to the previous year.


Despite that, the company is still struggling to prove its profitability. While Wayfair generated more than $9 billion in annual revenue in 2019, it also lost nearly $1 billion that year, in addition to spend greece telegram data ing another $1 billion on advertising. Contents A brief history of Wayfair Who owns Wayfair? Wayfair's Mission Statement How Wayfair makes money Wayfair's Business Model Canvas Download for FREE! Wayfair's customer segments Wayfair's Value Proposition Wayfair's channels Wayfair Customer Relations Wayfair's revenue streams Wayfair's Key Resources Wayfair's key activities Wayfair's cost structure Wayfair's Key Partners Wayfair's competitors Wayfair's SWOT Analysis Wayfair's strengths Wayfair's Weaknesses Wayfair's opportunities Wayfair's threats the conclusion A brief history of Wayfair The story of Wayfair actually starts with the two founders, who were college classmates.


Niraj Shah and Steve Conine first created CSN Stores, which would sell home entertainment and storage furniture in a drop-shipping model. So, in the beginning, CSN operated through the website racksandstands.com. But as the company began selling other types of goods, it began launching other niche websites, such as cookware.com or strollers.com. By 2010, CSN Stores had more than 200 niche sites, with $380 million in annual revenue.