Content marketing in 7 sectors

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When the complexity of the problem facing the prospect is high and therefore requires prior education to decide.

When differentiation by superficial attributes such as price and brand image does not make much sense.
You can see this list as a checklist in which the more items you can mark according to your company's commercial process , the more meaningful a content strategy will be for your particular case.

7 Examples of industries to apply Content Marketing

If your business sector or industry does not peru telegram data appear on the list, you can still extrapolate the information to the similarities with your company's line of business. Let's look at the examples case by case:


1. Fintech

Solutions in this industry can be considered relatively new technologies, with lack of knowledge being the biggest barrier to growth; in fact, in some cases the term is used to describe solutions that are not strictly fintech, which exacerbates the problem.

Educating from the ground up without going into too much technical jargon can be significant for consumers to understand how it works and its benefits, and to subsequently be able to hire your services; regardless of whether you are in the B2B or B2C sector in this sector.

Given the above, it could be said that the biggest competition today for companies in this sector is not other fintechs, but rather not having a truly educated audience to allow new prospects to enter the market.

Considering that these are companies that are born with the purpose of improving the user experience related to financial services (combining finance with technology), something that could significantly improve this user experience is the creation of content related to their main concerns.

2. Real Estate - Real Estate

Due to scams that have occurred around the world in this sector, there is a high level of distrust on the part of potential customers.

Furthermore, beyond the product itself, buyers in this industry want to be informed about less obvious details of the purchase, such as: the risks associated with their investment, the average time it will take to recover their capital, how to choose residential areas or the evolution of prices in recent years, among others.

Generating content that answers these questions could make your agency stand out and be the reason they hire someone else.