Facebook Groups have been around since the early days of the social network. However, savvy companies are now using them to target audiences and create more meaningful connections with customers. While your business’s Facebook page generally serves as a catchall for everything that’s happening with your organization, a Facebook Group allows you to communicate directly to segments of your customer base about specific topics.
Introducing a new service? Create a group to share your progress. Notice that mothers have really been enjoying your products? Create a moms’ group where they can communicate with each other and you about their needs and how they’re using your product. In time, it is possible to build a vibrant community of brand advocates.
Facebook Groups have become especially important for many businesses after a recent lawyer database Facebook algorithm change that demotes commercial content in users’ news feeds, making it more difficult to reach audiences organically. As you begin to build stronger relationships with your customers through your groups, they’ll have a reason to seek out your business on the platform.
How to integrate Facebook Groups into your social strategy: There are so many different ways you can use Facebook Groups to market your business. Test the waters by creating a group and asking for feedback. As you get more comfortable, you may want to create a private group for your top customers, where you not only ask for their opinions but offer exclusive content.
The way that you use social media — and really, every marketing channel — should always be evolving. Although every new trend might not be the best fit for your business, it’s important to try new techniques to make sure you’re getting the best results possible. Experiment with these trends in the new year, and track your performance. And for even more tips on using social media, download our free Guide to Social Media Marketing.
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