And finally, some partnerships are also attracting attention

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To allow for that, the game has what's called Riot Points (or RP), the currency used to purchase characters, runes, and skins in the league. To give you an idea, most skins in the game cost somewhere between 750 and 975 RP - which is six to eight dollars per skin. Some are cheaper and some are more expensive than that, depending on how fancy the skin looks.


And sometimes the league even has occasional sales to help users. Aside from microtransactions, League of Legends is also one of the most-watched games on YouTube, with over 1.6 million subscribe indonesia telegram data rs racking up billions of views on their channel. And while Riot doesn't formally run ads on their YouTube channel, their sponsors are highly visible. Riot Games also advertises merchandise on stream, albeit in small and subtle ways, and also releases some official League of Legends merchandise, such as stuffed animals and figurines.


Like the one with Coca-Cola, a strong supporter of eSports. Riot Games and Coca-Cola have teamed up to advertise League on the giant's products, and it has been successful for both brands. Riot Games' Business Model Canvas Let's take a look at the Riot Games Business Model Canvas below: Riot Games Business Model Canvas DOWNLOAD HIGH RESOLUTION PDF OF THE RIOTGAME