It is worth remembering that completing this canvas is only the first stage

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It is important to validate the hypothesis by running tests and getting feedback, which can help to go back to the canvas and refine it. It is also important to highlight that the Value Proposition Canvas does not replace the Business Model Canvas – they work better together, meaning that one does not exclude the other.


Value Proposition Canvas Example Let’s explore an example using a training app to understand the value proposition in action. This example will show how the two parts of the canvas – the customer profile and the value map – are aligned to create a clear value proposition. Customer Profile: The customer profile focuses on understanding the israel telegram data target user's jobs, pains, and gains. Customer Jobs: These are tasks the customer wants to complete and/or achieve.


For a fitness app user, jobs might include tracking workouts, watching weight, managing diet plans, and achieving fitness goals. Customer Pains: These are frustrations or challenges the customer faces while trying to perform their jobs. Common pains can include lack of time for workouts, difficulty sticking to a diet, or not knowing which exercises are most effective. Customer Benefits: These are the benefits or outcomes that the customer desires.