The COVID-19 pandemic profoundly transformed society iran whatsapp data for nearly two years. And, although some of these changes were temporary and circumstantial, others are here to stay. Among them, those that affected the activity of certain companies, because in sectors such as telemarketing, cloud solutions were promoted to promote teleworking and certain strategies were modified to adapt the service to the new needs of users.
This figure represents an increase of 4.8% compared to the data obtained during the previous year (2020) and also confirms the recovery of the growth rate that had been observed during the two years prior to the start of the aforementioned COVID-19 pandemic . Thus, the sector has not only left the worst moments of the crisis behind, but has also shown an enormous capacity for recovery .
The aforementioned study highlights that Call Center activity benefited last year from both the context of economic recovery and the evident increase in outsourcing needs. These were motivated by the digital transformation processes that many companies were forced to undergo as a result of the pandemic , as well as by their commitment to teleworking to cover their business needs.
Revenues led to higher results
On the economic front, telephone marketing companies also received good news during 2021. Specifically , revenues obtained through services to customers located in Spain grew by 5.5%, reaching 2.505 billion euros . While billing to customers located abroad was considerably lower (955 million euros), although it also showed an upward trend thanks to a growth of 3.2%.
In addition, the receiving segment was the one that generated the most revenue, with 2.23 billion euros in revenue and 64.5% of the total . While the broadcast segment contributed 925 million euros , for 26.7% of the total business volume .
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