These are your lifecycle segments and help you see where your contacts are iran mobile phone numbers database in your funnel. Your lifecycle segments are valuable not just for deciding who to email but for clarifying who not to email. For example, if you create a lead nurture offer that should only go out to your leads, you’d want to exclude anyone who is a customer.Buyer persona segments. Another set of segments to create are your buyer personas. These are great foundational segments that you can build upon.
Every company is different, so there’s a good chance you’ll need to build some specific lists. For example, if you work at a larger company, your marketing and sales divisions might be divided by product type, location, company size, or vertical. health of the contact database segments. Creating these segments will help prevent you from sending emails to the wrong people. For example, you should segment contacts who have unsubscribed, hard bounced, ineligible contacts and contacts who haven’t opened your emails in a year.
