Tip 1 – Have a purpose
Have a clear objective in your message, expressing the motivation for contacting you in the first few paragraphs of the email. Also remember that sending emails too frequently is one of the main reasons why users unsubscribe from mailings. Therefore, choose the topics you will cover carefully, making sure that they are relevant to the recipient.
Tip 2 – Less is more! (texts)
Take care with the subject line of your email, but remember to keep it to 70 characters or less. Keep it short and catch the attention and curiosity of the recipient. This way, you will turkmenistan b2b leads have a better chance of achieving your number one goal: having your email opened. After that, make sure that the text in the body of the email is also concise and clear. Get straight to the point and be brief, time is precious!
Tip 3 – Don’t go to the SPAM box
There are simple steps to prevent automatic email filters from considering your email as SPAM. For this email marketing tip, an important step is to use a good HTML template, adopting a good organization and balance between text and images. Don't forget to optimize images for the web, making them easy to download. In addition, check your texts several times to ensure that they are error-free.
Tip 4 – Don’t forget the alternative text
ALT, or alternative text for images, is an important feature. Do you know why? Firstly, many people disable automatic image loading. This means that even if someone opens your email (a first victory), they will not have any contact with your message if you do not specify alternative text for images. Secondly, ALT is a device that makes your email accessible to visually impaired people. They use ALT to know what each image represents. Therefore, create descriptive text for each image used.
Tip 5 – Segment your campaigns
Get closer to your customers with personalized campaigns. Consider the information you have about your customers and use it to create groups of consumers with common characteristics. Choose a characteristic that is relevant to your business/product and send emails with focused and relevant content. For example, if you sell shoes, you can segment by gender, creating a different campaign for each audience. Using segmentation, you can make your emails more interesting and persuasive.
Extra but important email marketing tips:
Give your emails a personal tone, treat your customers more like friends and less like business partners.
Never buy email lists. They won't help you, they might even make your situation worse. Always state in the footer of the email why people are receiving your email. For example: you are receiving this newsletter because you signed up on website x.
Learn from your analytics numbers. Test and adapt your content. Use a monitoring tool and change your campaign as the metrics change.
We hope these best practices help you develop email marketing campaigns!
