SEO and PPC Overview

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CTABelow, we've shared everything from the differences and similarities to the advantages and disadvantages.

Understanding SEO
Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various strategies and techniques aimed at improving organic (non-paid) traffic to a website.

The key components of SEO include keyword research, on-page optimization self employed data (such as content and meta tag optimization), off-page optimization (such as link building), and technical optimization (such as site speed and mobile friendliness). The goal of SEO is to increase the relevance and authority of a website in the eyes of search engines, which will ultimately lead to more targeted traffic and leads over time.

Understanding PPC-
Pay-per-click (PPC) is a digital advertising model in which advertisers pay a commission each time their ad is clicked. PPC ads typically appear at the top or bottom of search engine results pages (SERPs) or on websites and social media platforms.

The most common platform for PPC advertising is Google Ads, which allows advertisers to bid on keywords that match their target audience. Other popular PPC platforms include Bing Ads, Facebook Ads, and LinkedIn Ads. PPC campaigns offer advertisers precise targeting options, immediate visibility, and control over budget and ad spend.