If you understand the concepts of long tail and short tail, you already have an idea of the keywords that will allow you to generate qualified traffic. Now, you will have to identify all the keywords that may be relevant to your field of activity. Let's take the example of an online shoe seller: we could imagine that it is relevant for this seller to be in first place on Google for the name of all the brands and all the shoes that he sells in the store. But we can go much further by thinking about the entire world of shoes: maintenance products, socks, laces, technical vocabulary of shoes and so on. This applies to all professions. In summary, each profession, each specialty has a vast lexical field that should be identified in its entirety. Then, we must identify whether this lexical field corresponds to a query on Google. Identifying these themes, these keywords and this lexical universe amounts to building a semantic cocoon. This is an important prerequisite because it allows you to know exactly the full range of keywords and queries on which you can try to position yourself in the short or medium term.
SEO semantic cocoon
The semantic cocoon in SEO, obligatory?
Working on your natural SEO without a semantic cocoon is like navigating azerbaijan telemarketing data without a map or compass. You have no reference points, no information that will allow you to know if you are going in the right direction. The semantic cocoon (also called a semantic map) allows you to always know if your web text or web article contains keywords or queries that are relevant to your field of activity and to the queries on which you want to appear in first place on Google .
Analyze your keywords
What software can you use to analyze your keywords?
There are many software programs that will allow you to analyze keywords, with a lot of technical information (monthly search volume, KD, CPC). Among these programs, the most accessible is Ubersuggest. A free but very limited tool (ten searches per month before you have to subscribe), it will at least allow you to have a first general idea of the search volume of certain keywords and to establish a mind map. Ubersuggest is however limited because some long tail searches whose monthly search volume is sometimes too low. It is therefore an interesting tool to start with, but
which quickly becomes very limited to work on your natural referencing in depth. One of the most used software programs on the market is Semrush. This software is extremely complete and gives access to an almost unlimited database of keywords, queries and information. Specialized software for natural referencing, you will however have to pay an annual license (at least €900) to have access to it. And SEO training will be necessary to get the most out of it as the software is comprehensive. Serpstat is an alternative to Semrush. A little more accessible, its keyword database is less rich because it is more focused on keywords in English. Serpstat is therefore a little more limited to date if it is a question of working on the natural referencing of a French-speaking site.
What is KD (Keyword Difficulty)?
