However, most online businesses don't know the power of these words, much less how to choose a list of keywords that will truly optimize and rank their site.
And while it's a good idea to go to an SEO agency to get a taiwan b2b leads complete marketing plan, that doesn't mean you can't learn a little about the topic on your own.
These are the 3 most important criteria you should take into account when choosing keywords for your business
Your target audience
Although generic keywords for your business will have a high level of searches, it is important not to get carried away by this, as their level of competition will also be high, in addition to generating few conversions.
Therefore, our recommendation is that you choose specific keywords that are relevant to both your business and your buyer persona, which are much easier to position and generate many conversions.
Search volume
As we mentioned earlier, highly searched keywords may seem extremely attractive, but when choosing the final keywords it is best to focus on the resources you have available and be realistic.
If you are a company with an unlimited budget and time, you can focus on keywords with a high search rate, even if the competition is also high. On the other hand, if you are a small business, we recommend that you discard this type of keywords.
Competence
To see the competition for a keyword, simply Google it and see how many sites appear. The idea when choosing keywords is to find those with a good balance between search volume and level of competition.
If you want to work with a complete digital marketing plan, you can get advice from us, we are SEO experts.
