By The Way, There’s Absolutely No

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Shame In Using A Drag-And-Drop Email Builder. In Most Cases, They’ll Get The Job Done In An Acceptable Way. But For Branding And Design Perfectionists Or Marketing Teams Who Want To Take Their Email Program To New Heights, A Bona Fide Email Developer Is What You Need. The Benefits Of Coding Your Own Emails The Biggest Advantages Of Diy Email Development Are Creative Control And Flexibility.

Let’s Say The Vp Of Marketing Comes Up With An Innovative Idea latvia phone number library For An Interactive Email Campaign. It’s Up To Your Team To Bring It To Life. But If You’re Stuck With A Drag-And-Drop Email Builder, That Request May Be Unrealistic, Which Means The Boss Is Going To Be Bummed. Don’t Get Me Wrong. There Are Definitely Limitations To What You Can Pull Off In An Email.



However, When You’ve Got Access To Someone Who Knows How To Code Html Emails On Their Own, You Can Far Surpass The Possibilities Of A Wysiwyg Email Editor. Plus, Coding Your Own Emails In An Editor Like Parcel Or Using A Framework Like Mjml Makes It Easier To Follow Brand Style Guidelines. Screenshot From Parcel's Email Editor Email Code In Parcel’s Editor Why Companies Hire Email Developers Companies Hire Email Developers Because They Are Sending Enough Emails And Getting Enough From The Channel To Make Having Access To Those Niche Coding Skills Well Worth It.