What was your trajectory until the moment you decided to specialize in this area?
With the evolution of the media and the need to create multichannel campaigns, the job singapore number data market in the area of Marketing and Communication has increasingly demanded specialization in this area. I currently work on projects that involve media on TV, Radio and Digital channels, so there came a certain point when my routine really required improvement to deliver more complete results.
Why did you choose Harve?
Many courses offered are short in duration or have few modules. So I chose Harve because of its authority, methodology and better class schedule compared to others on the market. Another very important factor was the recommendation from a former student, which gave me even more confidence in my choice.
How has your experience with Digital Marketing been and how was the training?
Digital marketing is more flexible and opens up possibilities that traditional media cannot yet provide. And my digital training played a fundamental role in helping me broaden this perspective and understand how tools and metrics can help achieve better results within a strategic campaign.
What are your expectations for the digital marketing market from now on?
Without a doubt, 2020 was the year of growth in the digital environment, resulting in an intensified behavior in media purchasing in this medium.
A competitive market like the current one means that companies increasingly need tools that help them in the difficult task of remaining profitable and, within the Marketing strategy, digital tools are essential to boost success.
We can already see the great advances in technology, formats and advertising investment in the online environment. If traditional media were previously seen as the most important within an advertising campaign, today this is no longer the case. With changing behavior and consumers becoming increasingly multimedia, a strategy to be more successful needs to consider all points of contact with the consumer, that is, the strategy also needs to be multimedia.
My expectation with the digital market from a professional point of view is that we can increasingly create focused strategies that connect with the consumer, having data and support for their behavior for a well-targeted campaign.
The future is digital, and we need to be well prepared. But for this, it is extremely important to have courses and specialization like the one Harve offers us, so we can understand the concepts and metrics of digital tools for a good campaign implementation.
In which areas of digital marketing do you most identify/work?
I like to identify which digital tools and when each one will be implemented, allied to the persona, branding and objective. Working on planning is the phase I like most in Marketing.
