Anyone who works in marketing knows that in times like these, it is crucial to send promotions, with email being one of the favorite channels due to its low cost. For almost a year, WhatsApp has allowed brands and companies to send promotions and marketing campaigns through its channel, which has resulted in successful campaigns with a conversion cost of up to 6 times lower than email and a higher opening rate.
3. Sell from search results
According to Statcounter, 70% of online experiences begin with a search engine, and Google is undoubtedly the most popular, so an ideal option for stores this season is to open a Google Business Messages channel , which will allow potential buyers to start the conversation with the brand from their search results on Google Search or Google Maps.
