7 tips for attracting new members

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We have prepared an e-book with 7 tips for attracting new members, check it out!

If you are a manager of a union, association or foundation in the third sector, you know how difficult it is to obtain financing for the survival of your institution. Therefore, the best way to make your association stronger and financially sustainable is by attracting new members.

image of a person holding a magnet suggesting the recruitment of new members
person holding a magnet suggesting recruitment of new members
However, this is hard work. After all, attracting members requires advanced strategies, partnerships and a lot of dedication. It is necessary to convert leads into new members, and for this, the best allies are marketing actions.

Although it is a reality in the corporate world, few associations actually invest in marketing. Either due to lack of knowledge or lack of financial resources. However, it is possible to implement truly effective marketing and compliance strategies, even if you have few resources.

The first way to do this is to identify who your target audience facebook data is, or rather, who your persona is . Creating a persona means creating the ideal person for what you have to offer. If your persona is a professional from a certain class, it is important that you understand what their interests are.

This way, you will understand what their pain points are and how your organization can help them solve them. After all, for a member to contribute to an institution, they need to feel truly represented. Otherwise, it will be impossible to carry out activities, improve the association's services, hire professionals, produce training, promote events, etc.

Therefore, attracting new members requires an effective communication strategy that expands your network of contacts through an action plan. To help you implement this plan in your institution, Associatec is offering a free e-book with 7 tips for developing your strategy for attracting new members.

Discover the best ways to build member loyalty, attract new members and make them understand the benefits your organization has to offer.