Summary
Why are SMS marketing campaigns interesting for businesses?
SMS has now become an ideal communication channel to achieve your goals and acquire new customers in particular. It is indeed a direct marketing lever that quickly reaches your targets and induces a high reading rate (95%). It is also less used than emailing and is therefore very little perceived as spam in the eyes of recipients.
Thanks to its excellent ROI, SMS allows you to effectively build customer loyalty and create a close relationship . It is also very popular with marketing teas thanks to its speed of writing and its relatively low cost. Contrary to popular belief, SMS is also well received by the people targeted.
What are the different types of SMS marketing?
Promotional SMS : you can take inspiration from bulgaria telemarketing list these example messages to optimize your acquisition lever;
Customer loyalty SMS or relational SMS;
Transactional SMS ;
The informational SMS .
How to succeed in an SMS marketing campaign?
If you want to make this 160-character message a powerful lever for engagement with your customers, there are certain practices to assimilate to optimize your SMS marketing strategy .
First of all, it is important not to send your SMS in bulk if you want to improve your profitability. You will indeed save time and money by targeting your customers correctly . Establish a list of contacts according to their characteristics (age, gender, geographic area, interests, etc.) and think about key dates (birthday, request for advice after a purchase, order tracking, etc.) to send personalized messages .
