How to Sell to Different Generations

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People of different ages, with their culture, values ​​and lifestyle, are different from each other. But there is something that unites them. All these people buy something. True, they do it in a way that is familiar to them. And that means you need to sell to them in different ways.

People are classified into generations based on their time of birth. A new generation appears approximately every 20 years, when representatives of the previous generation reach adulthood. Today, the solvent population includes the so-called baby boomers and representatives of generations X, Y and Z.

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These people grew up in very different social, technological, cultural and political venezuela whatsapp list conditions. And all of them, along with a particular worldview, demonstrate certain consumer tendencies.

The article will be useful to anyone who is thinking about how to develop and implement sales strategies that are effective for representatives of each generation.

Selling to Baby Boomers
The baby boomer generation got its name from the birth rate surge after World War II. According to one periodization, it includes people born in 1946–1964. Today, there are many pensioners among them, and by 2030, the generation will have completely retired. Nevertheless, these people retain a fairly high purchasing power, which means that their needs and interests cannot be ignored when promoting your product on the market.

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It may seem that the safest way to attract baby boomers is to go to offline stores, since they grew up without the Internet, which means they prefer to shop the “traditional” way. However, this is not entirely true. Many representatives of the generation have mastered gadgets to some extent, use plastic cards, and order goods or pay bills online. Many have active pages on social networks.

This is something to consider when developing a sales strategy aimed at baby boomers. Find out which social network is most popular with your audience around 60 years old, and place your product ads there. Through it, you can interest such people, attract them to your site, establish and maintain contact with baby boomers, and also gain their trust.

Selling to Generation X
At the moment, people born between 1965 and 1979 earn more on average than other generations and are more likely to hold leadership positions. They are actively working and are considered the most financially stable group of the population.

And that says a lot about people who have built their careers and acquired real estate in times of great economic upheaval and change. Under the influence of circumstances, Generation X has developed a habit of investing in what is safe, making each purchasing decision carefully.