In Yandex Direct, advertisers can choose from several payment formats depending on their goals and preferences. Each format has its own characteristics and is better suited for certain tasks.
Pay Per Click (PPC)
This is the basic format of payment in contextual advertising. The advertiser pays only when the user clicks on his ad. This format is ideal for the purposes of attracting traffic to the site. The cost per click depends on many factors, including competition for keywords and the quality of the ad.
Cost Per Action (CPA)
In this case, the advertiser pays for specific actions that the user paraguay consumer email list performs after clicking on the ad, such as filling out a form, subscribing to a newsletter, or purchasing a product. This format is optimal for campaigns with clearly defined action goals and helps optimize the advertising budget to achieve specific results.
Read also: "How to Optimize CPA for Advertising Campaigns"Read the article
Cost Per Mille (CPM)
Here, the advertiser pays for every thousand impressions of their ad, regardless of how many clicks it receives. This format is suitable for campaigns that aim to increase brand awareness and reach the widest possible audience.
Read also: "What is CPM in Marketing and How to Use It Effectively in Advertising"Read the article
When choosing a payment format in Yandex Direct, it is important to consider the goals of the advertising campaign and the behavior of the target audience. For example, for campaigns aimed at increasing sales, payment for conversions may be suitable, while for increasing brand awareness, the payment for impressions format will be more effective.
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