Every day at 00:00 Moscow time, the system requests statistics from Yandex Direct for the previous day. The optimizer analyzes the results and adjusts the bids, updating the conversion metrics based on the average cost of conversions and results for the optimization window. If the average cost of conversion is lower than the target, the system increases the bids to reach a larger audience. If the cost is higher than the target, the bids are reduced to optimize costs.
How to track the Optimizer's actions?
You can easily find budget changes, strategy changes, goal and cost settings from the Andata interface in Yandex Direct.
During your daily work, you will find that the conversion cost in the Yandex Direct interface differs from what you set in Andata.
Minus sites can be seen in the interface.
Gender, age, devices, geo will receive new modifiers that will change tunisia consumer email list every day, some, perhaps, slightly. Modifiers with an optimal metric will not be changed.
It is important to understand that Andata is an automated platform. However, we recommend that you check the Optimizer's results daily during the first week. Once you are satisfied with the results, you can move on to weekly activity checks.
How often can I change the Optimizer settings?
The settings can be adjusted daily, but it is worth considering that in Yandex Direct you cannot change the budget more than 3 times a day. Each time you click the "Start" button, your budget will be updated in accordance with the changes you made in the interface.
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