Nagano Prefecture

[moniya12]

The first example from Nagano Prefecture is a tourism campaign using forest therapy, initiated by the prefecture's Tourism Promotion Division.


Forest therapy is a scientifically based activity for maintaining and promoting health in a forest environment. The healing properties of forests relax brain activity, which is effective in reducing stress.


Since 2015, Nagano Prefecture has positioned forest therapy as part of the healthcare industry and health tourism. At 10 forest therapy bases and therapy roads in the prefecture, the fields of agriculture, forestry, tourism, and medicine are working together. This is expected to be a new way to revitalize the region.


The second is " Shinshu-style universal tourism ." Universal uganda consumer email list tourism is an initiative that provides travel that everyone can participate in without hesitation, regardless of whether they are elderly or have a disability.


Nagano Prefecture is home to mountain and highland tourist destinations rich in nature, such as the Northern and Central Alps. Specialized equipment, such as outdoor wheelchairs and seated skis, has been introduced so that elderly people and people with disabilities can enjoy outdoor activities such as mountain climbing and skiing.



4.7 Gifu Prefecture

The first example from Gifu Prefecture is the official tourism website, " Gifu Travel Guide ."

"Gifu Travel Guide" is a domestic tourism site that utilizes the electronic tourism coupon "Gifu Travel Coin." Gifu Travel Coin can be earned by making hotel reservations or purchasing campaign products, and 1 point = 1 yen can be used to purchase souvenirs, dining, etc.


The magazine also features columns by local reporters about their accommodations and experiences, introducing the attractions of Gifu Prefecture.


The second is to attract inbound tourists by promoting the Sekigahara Battlefield. The Gifu Sekigahara Battlefield Memorial Museum opened in October 2020 and has been disseminating promotional videos focusing on Sengoku warlords and the samurai spirit.


We are working to increase the brand power and name recognition of the Sekigahara Battlefield, one of the three largest battlefields in the world, and to attract inbound tourists (※7).


*7) Gifu Sekigahara Battlefield Memorial Museum　One of the world's three largest battlefields