According to Pipeline Signals, 61% of companies that already gain insights from their SSI have reported a positive impact on revenue growth.
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Want to generate more leads and increase revenue on LinkedIn and beyond?
How to check the Social Selling Index on LinkedIn?
You can check your Social Selling Index with either a free LinkedIn plan or a Sales Navigator subscription .
What is a good Social Selling Index score?
A good SSI is above 75, while the typical Social Selling Index on LinkedIn is between 40 and 50 out of 100.
After conducting our research, we derived the following insights regarding the Social Selling Index:
LinkedIn SSI
As you can see in the screenshot above, my first Social Selling uae number data Index score was 48 points. Not very high, right? But I have taken some steps to improve the situation. Here is my result after six weeks:
LinkedIn SSI
Yes, 62 points is still far from perfect, but it's a promising start. This shows that you just need to put in a little more time to raise it.
With the foundation laid, let's move on to some practical steps.
Don’t worry about reaching a specific score on the Social Selling Index. Just focus on improving your profile and increasing engagement over time.
Keep track of how you are doing and work on improving step by step. Pay close attention to the components of your SSI and develop an action plan on what actions you can implement to increase your score.
Why is a high SSI important for your business growth?
Your SSI score indicates the effectiveness of your social selling strategy on LinkedIn. It showcases your expertise and provides more opportunities for lead generation and business development.
Benefits of improving your Social Selling Index:
Generating quality leads
Natural collaboration and networking
Personal brand growth
Best Sellers
1. Generation of quality leads
According to HubSpot’s 2024 State of Sales Report, social media has proven to be one of the top sources of high-quality leads. Additionally, research shows that 46% of social media traffic to company websites comes from LinkedIn, and 65% of B2B companies get customers directly from the platform.
Most effective social media platforms graph
Source: HubSpot Sales Trends Report 2023
In the United States alone, the number of LinkedIn users is projected to grow continuously between 2024 and 2028 by 10.4 million. That’s a lot of potential for lead generation, don’t you think?
LinkedIn user graph
Source: Statista
Since a higher LinkedIn SSI score generally means more connections, it also promises more potential leads.
2. Natural collaboration and networking
Smart business owners who excel at social selling focus on building relationships and trust with customers before attempting to sell. Your Social Selling Index helps you understand how deeply and effectively you connect with multiple audiences, leading to more meaningful interactions.
Instead of randomly calling people or pitching your product here and there, you create a “safe space” that helps move leads through the sales process and keeps customers coming back.
And you have all the potential to do so, as users already choose LinkedIn as the most secure and trustworthy platform.
→ Want to know how you can grow your network without exceeding invitation limits? Check out our detailed guide to avoid falling into LinkedIn jail.
3. Personal brand growth
In 2024, B2B leaders are still interested in building strong brands. By staying active on LinkedIn and connecting with others, you can get noticed by potential customers and partners, thereby improving your brand recognition.
LinkedIn B2B statistics
Source: LinkedIn B2B Marketing Benchmark Report 2023
Regularly sharing your professional advice and participating in meaningful discussions can make you a respected opinion-maker.
And many will appreciate your effort! According to Linearty, around 60% of LinkedIn users join the platform just to gain valuable industry insights. Bringing industry-specific knowledge builds trust in you and your brand, which eventually leads to better sales.
“A lot of your growth potential lies in reaching people who won’t buy from you today, but who will buy from you in the future.”
Ty Heath
Ty Heath
Director of Marketing Engagement at LinkedIn
4. Best sales
Research shows that around 73% of buyers show more interest in sales professionals who reach out to them on LinkedIn first. And when it comes to conversions from the platform, sellers see up to 2x higher conversion rates, particularly on LinkedIn.
LinkedIn statistics
However, before anyone agrees to buy from you, they will likely check out your profile first. Your Social Selling Index score can be instrumental here, as you will need to optimize your page , post engaging content regularly, and participate in lively discussions.
How byers research sellers on LinkedIn graph
Source: LinkedIn State of Sales 2022
LinkedIn really emphasizes the importance of lead generation through social media. So, it’s safe to say that the higher your Social Selling Index, the better results you’ll get.
LinkedIn statistics
Source: LinkedIn
LinkedIn introduced the concept of “deep selling” in its 2024 B2B Sales Playbook relatively recently. This particularly caught my attention in relation to the LinkedIn Social Selling Index, as the platform highlights three key habits necessary to increase your revenue.
LinkedIn tips
Source: LinkedIn Deep B2B Sales Playbook 2024
So, keeping an eye on your Social Selling Index is like checking whether you are adhering to these important “deep selling habits.”
If you do, you are “almost 2 times more likely to beat quota than shallow salespeople.” Shallow salespeople, in this context, are those who don’t pay much attention to their SSI.
