Be strategic about the main purpose of your email sequencing. Is your goal to get a prospect to the sales demo? Or maybe they've already agreed to do so and you want to make sure they actually participate? By determining the goal, you'll understand what kind of sequence you need to build.
In the first case, it will be a follow-up email sequence, and in the second, a reminder sequence.
Step 2. Think about the number of emails for your sequence
You should plan your email sequence in advance by evaluating your sales cycle and the number of emails it will comprise.
With Snov.io's drag-and-drop editor, you can add as many emails as you need to your sequence:
Snov.io Email Drip Campaigns
How many emails should a sequence have?
Every marketing guru will tell you the same thing: there is no single optimal uk number data number of emails in a sequence. It all depends on your goals, industry, audience, sales cycle length, etc.
From my experience, a typical email sequence consists of 3-7 emails. It is considered sufficient to provide a prospect with valuable information, engage with them, and gently guide them towards the desired action.
Step 3. Define the triggers
When setting up your email sequence, identify the conditions that must be met for the automation to be triggered.
For example, if you're creating a follow-up email sequence with the goal of getting a prospect to a meeting, you'd choose 'Booked a meeting through Calendly.'
Snov.io Email Drip Campaigns
Step 4. Write the emails for the sequence
Now it's time to write the content for each email within your sequence. With Snov.io Email Campaigns, you just need to click on the 'Email' element within the sequence you've created with the drag-and-drop editor.
You can compose the emails yourself or take advantage of automation with the AI Composer built into snov.io emails . This tool automatically generates content based on the type and focus of emails you select. The AI assistant can also refine the text to meet your needs.
Each email in your sequence will be personalized thanks to Snov.io variables : pieces of text in templates that are automatically filled with the recipient's corresponding data when the email is sent.
Each prospect on your list (which you must collect or upload and segment in your Snov.io account beforehand) will receive highly personalized messages tailored specifically for them.
Snov.io Email Drip Campaigns
Step 5. Choose the prospects
With Snov.io, after composing your emails, you will select the list of prospects to which your sequence will be sent.
You can fine-tune the details and filter your chosen list for precise segmentation. For example, if you use Snov.io's free CRM , you can automatically filter out those who are ready to convert from those who aren't interested.
Snov.io Email Drip Campaigns
Step 6. Set up shipping options
At this point, you'll choose the email account from which your sequence will be sent, how the automation tool will track it, and configure the campaign schedule and duration.
Snov.io Email Drip Campaigns
Step 7. Review and Test
Finally, review your sequence settings and preview each email to see how it will appear to recipients. Additionally, Snov.io allows you to send test emails to make sure they display correctly on various devices and verify that personalization variables are working correctly.
Snov.io Email Drip Campaigns
Enjoy! Your email sequence is now successfully built with minimal effort – Snov.io has automated almost everything for you.
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10 Best Practices for Email Sequences
Now that you have a step-by-step guide to creating an email sequence and a tool that can assist you, I also want to offer you some helpful recommendations that you can use as a personal checklist.
Clearly define the goals of your email sequence. Whether it’s lead nurturing, product integration, or sales conversion, having a specific goal will guide your content.
Segment your audience. Use relevant criteria such as demographics, behavior, or engagement level to make your sequences targeted and personalized.
Provide valuable and relevant content . Create emails that solve problems, answer questions, or address your audience’s pain points.
Optimize email timing. Experiment to find the best times to send your emails, considering factors such as time zones and the nature of the content.
Write subject lines that convert. You want to make sure that each email within your sequence is opened by recipients. To do this, craft a personalized subject line for each email that resonates with users and entices them to open it.
Remember to include a call to action. No matter what type of email sequence you're sending, clearly define the desired action you want recipients to take in each email in the sequence: click a link, download content, book a meeting, or make a purchase. Make sure your CTA is prominent and compelling.
Conduct A/B testing . Test various elements of your email, such as subject lines, copy, and calls to action. Use the insights you gain to refine and optimize your email sequences.
Stay consistent. Maintain a consistent tone, brand, and message throughout your entire sequence to build trust and brand recognition.
Optimize for mobile . Around 1.7 billion users access emails on mobile devices, so your email design and content should be optimized for smaller screens.
Monitor analytics. Regularly track key performance metrics such as open rates, click rates, and conversion rates. Analyzing the data will help you understand what’s working and what needs improvement.
