Everything about how to set up Conversion Tracking in Google AdWords

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You've just launched a Google AdWords campaign. Your ads and keywords are starting to generate some impressive clicks. Great! But unless you've set up Conversion Tracking , you won't be able to see how many of those clicks are actually generating revenue.

Conversion Tracking is a powerful tool within AdWords that helps you see how well your advertising campaigns are generating leads, sales, downloads, email signups, and other important actions for your business. The data recorded by Conversion Tracking helps you identify what parts of your campaign are working and what isn’t, so you can optimize your bids, ad text, and keywords accordingly.

Depending on your business, a conversion can be counted when a customer makes a purchase through your website, signs up for a newsletter, fills out an online survey or contact form, downloads an app or whitepaper , makes a phone call from a mobile phone, etc. Once you've identified which customer actions you want to track as conversions, follow these simple steps to activate and run Conversion Tracking for your campaign.

Conversion Tracking Settings in AdWords
Setting up Conversion Tracking involves creating an HTML code in AdWords cameroon whatsapp data and pasting it into a web page on your site that your customers will visit immediately after completing a conversion (such as a “ Purchase Confirmation ” or “ Thank You for Your Email ” page).

Click on the Tools and Analysis tab in AdWords and select Conversions from the drop-down menu to be taken to the All Conversions page .
Click on the Conversions tab => click the +Conversion button to create your first conversion. You will then be asked to fill out a form and AdWords will generate an HTML code for you to paste into your website.
Give the conversion a name, such as “ Contact Form Submissions ” if you want to track how many times visitors fill out the Contact Us form on your site.
Select the conversion source . Options include:
Conversion Tracking

Webpage (If you want customers to complete an action on your site, such as an online purchase, contact form submission, or pageview).
Call on-site (If you want customers to call the phone number on your site using their mobile phone).
App Download (If you want customers to download the app).
Here's a more detailed guide to each type of conversion source.