As we touched on above, you can also send

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Two, product recommendation emails let customers know that you’re paying attention to their interests and value their business. No one likes seeing suggestions for products they’d never consider buying. A customer survey could help you measure whether your customers feel your tips are on target.

Tips for Setting Up Your Product Recommendation Emails
Constantly tailor your product recommendation emails to the customer’s specific purchase data. You could suggest products that complement their purchase, products similar to their purchase, products other people purchased after viewing the original product, and so on.
Experiment with when you send personalized product recommendation emails. You could start with a couple of days after a customer makes a purchase or even include recommendations in the order confirmation email.
3. Automate Discount Emails Based on Customer Behavior
Strategically sending discounts is one of the most popular ways to utilize automated email marketing. According to Adoric, 44% of consumers check branded emails for discounts and other valuable offers.

To really capitalize on the benefits of discount emails, though, your offers should be triggered based on customer behavior. If a customer has been browsing a specific product, for example, you could send them a discount code as a welcome.

discount codes to customers who have abandoned their cart or on their previous bolivia phone number list purchases. It’s also common to automate discount emails to send if a certain amount of time has elapsed since a customer’s last purchases, whether it’s two weeks or two months. There are endless possibilities when it comes to tailoring discounts.

Goals for Discount Emails
The goal of a discount email is simple: to encourage conversions by offering customers savings on the products they’re most interested in. This makes tracking the success of your discount emails as simple as monitoring the conversion rate and click-through rate of the discount emails you send out. You can also look at average order value (AOV) and customer lifetime value (CLV) to see how discounts impact overall spending.

Tips for Setting Up Discount Emails
Discount emails that are triggered based on specific customer behaviors are much more effective than generic discount emails that are sent en masse to your entire email list.
Sending discount emails to customers who have already purchased a product from your store is a great way to reward your loyal customers and encourage their repeat business.