Bad customer service can cause

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Fbeginning: 30% of upset customers will share a bad customer service experience with others, according to the Sitel Group’s Customer Experience (CX) Index.

Your customer service agents are your brand’s frontline representation. Whether you’re a small business or a large enterprise, reps have the capacity to enable sales — but they also have the capacity to drive new customers away and dissolve relationships with current customers.
a chain reaction that tanks your business.

See our tips on customer service training to help improve the quality of support.

2) Solid customer service increases customer conversion rates
Customer service doesn’t just mean addressing customer issues after the customer has an issue with a purchase. In many cases, customer support reps act as sales agents by answering pre-sales questions and offering discounts to get customers to place an order.

Customer service and the customer experience impact the entire customer journey.

Proactive customer support solutions such as live chat apps enable you netherlands phone number list to guide customers through the checkout process, offer personalized product recommendations, and more. Proactively targeting anyone who visits your website with personalized support can be a big boost to your site’s conversion rates, evidenced by the fact that 38% of customers claim to have made a purchase due to a positive live chat experience.

Check out our guide to ecommerce conversion rate optimization for more in-depth tips.

3) Customer service boosts first-time customer confidence
New customers are often hesitant to trust a company that they have never done business with before. For example, consider the fact that 18% of consumers who abandon their cart do so because they don’t trust the website with their credit card information. Great customer service is one of the best ways to improve customer confidence.