Last tip: don’t let your old content go. A simple way to provide regular updates is to refresh your old articles .
Semrush's On Page SEO Checker can help you identify content that can be improved. If you're going to offer updates to your content, you might as well fix those issues on old content, right?
Dealing with hot topics
Another technique to increase your crawl budget : deal with hot topics. Indeed, websites that offer hot content more often display an optimized crawl budget . By hot content, we mean all the topics that japan telegram data generate a lot of reaction over a given period, but are doomed to not create any traffic after this same period.
It makes sense that Google would allocate more crawl budget to this kind of journalistic site: responsiveness is crucial for them. By doing the same, you should gain the same benefits!
Be careful though : this technique is only recommended for legitimate sites. It is much better to offer Google long and explanatory content if this is the norm in your field rather than a multitude of news topics if your field is not based on current events.
Optimizing the crawl phase of your site is like rolling out the red carpet for Google's indexing bots: you greatly increase your chances of being well seen by them! These modifications are generally recommended for medium to large sites. Small sites often have enough crawl budget as long as they publish content very regularly.
On the other hand, optimizing your crawl phase when you are a larger site is mandatory to be efficient.
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