can’t cover them all here, so below is our look at the most notable features of each platform.
Let's look at it:
Shopify Features
Visit the siteBest overall
Shopify logo
6,000+ apps
1.2 million successful trades
Complete solution from $29/month
Limited offer : first 3 months for $1 per month
Wix vs Squarespace vs WordPress vs Shopify
With 10% of all ecommerce transactions in the US taking place through a Shopify store, Facebook Data it's safe to say Shopify is one of the most popular ecommerce solutions on the market!
Given how easy it is to use and the rich range of online selling features, it's no wonder!
That said, some of Shopify's most notable features include:
Website and business building tools: Access an intuitive WYSIWYG editor, a free business name generator, a free domain name generator, and much more.
SEO and Marketing: In addition to other marketing features, you can optimize meta titles and descriptions for keywords and sell on social media channels , including Instagram, Facebook, TikTok, and sales channels like Google.
Themes : Choose from 157 mobile-ready themes (12 are free). You can filter them by industry, including electronics, apparel, food and drink, toys, and games. All are fully customizable, professionally designed, and have built-in features like discount creation and dynamic checkout buttons.
Apps and Add-ons: Access over 8,000 apps that fall into a range of categories, including marketing and conversion (social apps, email marketing, upselling), store design, and sourcing products (POD, dropshipping, supplier sourcing)
Analytics and Reports: View store activity, including website visitors, sales over time, average order value, store speed, order count, marketing campaign success, and Live View (a real-time view of your store activity). The type of analytics and reports you can generate depends on which subscription plan you're on, with only the cheapest plan offering basic reporting .
Payments : Choose from over 100 payment processing options, including Apple Pay, Google Pay, and Shopify Payments powered by Stripe.
It’s coding-free, boasts an intuitive dashboard, and its drag-and-drop tool is easy. You can move, resize, recolor, and rotate every element of your website in seconds. You can also take advantage of its ADI (Artificial Design Intelligence) builder to instantly create a fully customizable website. Just answer a few questions about the vision you have for your website, and Wix ADI will do the rest!
For all these reasons, Wix is perfect for beginners who want to launch an online store quickly.
Wix vs Squarespace vs WordPress vs Shopify
Based on what we just said, here are some of Wix’s outstanding features:
Dashboard: In just a few clicks, you can access analytics and reports, marketing and SEO, add new products, manage your blog, and much more.
One Wix Owner App: Manage your website on the go with Wix's app.
800+ Designer-Created Templates : 500+ templates are geared towards eCommerce store owners and are organized into different areas, including fashion and jewelry, home decor, arts and crafts, and more.
Cart and Checkout : Offer customers a secure checkout – this includes a free SSL certificate, automatic sales tax, currency converter, free shipping options, express checkout, abandoned cart recovery, and much more.
70+ Payment Gateways: Offer your customers multiple payment methods; integrate with Wix Payments or choose from over 70 payment gateways (availability depends on your location). For example, in the US, these include Stripe, PayPal, and Square.
Store Analytics : Get access to built-in ecommerce analytics that include website traffic reports, product metrics, marketing campaigns, and more.
Apps and Add-ons : You can find over 500 powerful apps and add-ons on The Wix App Market. They are organized into categories like marketing, media and content, online sales, shipping and delivery, and more. Some apps are paid, some offer a free trial, and some are free.
SEO : Wix’s SEO toolset includes the ability to edit meta tags and descriptions, URL redirects, URL customization, social sharing optimization, and image optimization. There’s also an SEO Wizard (aka SEO Wiz ), a step-by-step checklist to help you improve your website’s SEO.
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Squarespace Features
Visit the siteBest for creatives
Squarespace logo
Great templates
Over 3 million websites created
Trial version
Starter plans from $8
Mobile Friendly
Free custom domain
24/7 support.
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Squarespace’s award-winning templates make it ideal for eCommerce store owners and creatives who prefer image-based designs. Needless to say, these themes lend themselves well to photography, art, and beautiful product images.
Squarespace’s dashboard is also easy to use. Here you can run your eCommerce store, view payments, add products, manage orders, and more.
Wix vs Squarespace vs WordPress vs Shopify
Key Squarespace features include:
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Templates : There are 136 templates, seven of which are specifically designed for online stores. In all cases, these templates boast an attractive minimalist design with plenty of white space.
Website and Logo Builder: It's easy to customize pages, menus, and navigation, change fonts and images, and create a logo with Squarespace's free logo maker on all plans.
Analytics: Track revenue, order numbers, site traffic sources, visitor geography, popular content, product-specific business analytics, abandoned cart statistics, and more.
Store Management: Features include customizable shipping and fulfillment options, access to real-time shipping rates, easy payment options, and more.
Payments : You can accept online and in-person customer payments ( POS is available through the Squarespace app on iOS). More specifically, Squarespace supports Stripe, PayPal, Apple Pay, and Afterpay.
IF: Squarespace’s built-in SEO tools include an SEO best practices checklist, the ability to edit SEO page titles and descriptions, hide pages from search engines, built-in sitemaps, and more.
Apps and Add-ons : One Squarespace Store extension includes 36 extensions across various categories, including sales and marketing, shipping and fulfillment, finance, inventory, and products. Like Wix, some are free and some are paid.
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