Increase website visitors through direct traffic

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Using this tool, we found that Agoda has recently caught up with Expedia in terms of traffic numbers. This is because Agoda receives a larger share of traffic from its paid campaigns (which does not necessarily imply larger ad budgets) and social media:

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By looking at how your competitors stack up against your site in terms of traffic sources, you can identify where your marketing strategy is weak and strong, and adjust it accordingly.

Let's review each traffic source and see what you can do if you identify a south africa telegram data low share of traffic in a given area, where competitors are taking over.

Find out the traffic of a website

When brands see that their competitors are getting a significant share of direct traffic, they can assume that their rivals are investing heavily in brand awareness and customer loyalty.

Brands like Amazon, Apple, and Facebook are called “blue chips” because they have long enjoyed excellent brand recognition. Yet even companies like Dollar Shave Club have a higher share of direct traffic (compared to other traffic sources) because they have bet on brand awareness campaigns :
When people enter a site's URL directly into a web browser or use bookmarks, it means:

That they heard about it by word of mouth;
That they were encouraged by online/offline campaigns; or
That they come back after a previous visit or purchase.