How many questions were voice assistants unable to answer?

[jsarmin]

For each institution, we were able to collect the name, rating, price, food labels (for restaurants) and reviews.
To build the ranking model, we took the top 3 positions for each query to allow for comparison.

Special Notes
Smart speakers are used for more than just voice search, with many using them to control smart tech around the home, play a song, or set a timer.

Apple’s Homepod and Amazon Echo (Alexa) are largely in-home devices. With a pre-built database of answers to popular questions like “who is Elon Musk,” they’re primarily geared toward voice commands and questions about general topics, rather than specific local searches.

To get more accurate data for further analysis, we only kept Amazon Echo, excluding Apple Homepod in our study.

To conclude
Optimizing for voice search is hardly a matter of choice as more and poland telegram data more users turn to assistants for local searches. With voice search sales expected to reach $40 billion , companies that invest in voice search optimization can expect real results.

Lionbridge’s success story is just one example. After starting to optimize for voice search, the company saw 25% of tracked keywords reach the top three positions in the SERP, and a 46x growth in the number of Featured Snippets obtained. As a result, traffic increased by 127% compared to the previous year.

Voice search also offers opportunities for local businesses that struggle to rank in the top three positions of the SERP and get a “ Featured Snippet .” The proximity and diversity of assistants using different search algorithms and not just Google’s ranking logic can work in their favor and help them get a place in Siri or Alexa’s answer.