B2B Sales: 4 Must-Have Reports from HubSpot Sales Hub

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The more efficient the b2b sales processes are, the more results are obtained in terms of return on investment and turnover; for a company, knowing the mechanisms and strategic elements that make sales performance effective in achieving objectives is the key to success.

In this article, we will delve into the analysis tools made available by HubSpot Sales Hub to track performance and activities, offering the sales department accurate data from which to start updating the roadmap .


B2B Sales: Why You Shouldn't Underestimate the Role of Reports?
The activity analysis and monitoring phase is the real added value of a italy phone number list b2b digital strategy, because it allows you to highlight the important insights on which to base the action plan. Conducting periodic analysis helps to highlight the most important metrics, to evaluate priorities and objectives and to improve, consequently, sales performance .

Additionally, the analysis results provide solid guidelines to the team to increase collaboration with other departments and achieve efficiency at multiple levels.


We have identified 4 reporting tools offered by HubSpot, particularly suitable for the sales team and b2b sales processes.

Results obtained from interactions
This analysis window focuses on interactions and, in particular, on the results obtained by traffic sources; the fundamental assumption to start from is that not all traffic sources can generate the same results and, for this reason, the HubSpot Sales Hub traffic analysis tool classifies each channel - with precise metrics and data , updating them continuously.

The aim is to highlight the best opportunities for interaction, so as to channel the team's energies towards the most profitable activities; this does not mean that the channels that are less attractive to the public should be abandoned, on the contrary, it is necessary to feed them with innovative strategies and actions, to make them equally effective.

The Hub dedicated to B2B sales offers some features to investigate the buyer funnel and thus identify any holes in the strategy – which may concern, for example, the content or the buyer's journey – and which make the progress of the activities not very progressive.