Automated emails can be sent at specific

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Email automation is the process of building emails and setting them to automatically send to your email list based on the criteria you choose. It’s used for both transactional and promotional emails.

times and triggered by specific criteria. Triggers might include a recipient’s newsletter subscription, purchase history, clicks on links, time since their last purchase, and more. For transactional emails, a typical automation example is sending a user a shipping update or password reset email.

While email automation is relatively straightforward to set up for businesses of all sizes — which is a big part of why email marketing can offer such a high ROI — there are a couple of things you’ll need to put in place before you can begin sending automated messages.

First, you’ll need to use an email automation tool that will allow you to deliver philippines phone number list one-off messages and multi-message campaigns to your subscribers. We’ll cover some of these below. Second, you’ll need to create email templates for your automated campaigns targeted to specific audience segments.

With the right automation platform and high-quality message content, email automation is something that any ecommerce business can leverage for outstanding results. It can help boost your store’s conversion rate, reduce cart abandonment rate, improve your customer experience, and beyond.

Email Automation Tools Worth Integrating With Your Online Store
Automation begins with great software. You’ll want to look for options that integrate seamlessly with your other ecommerce automation tools, such as your customer service or inventory management platforms. Today, the top email automation tools include the following: