5) Behind-The-Scenes Videos

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Home decor influencer Lucia May Smith regularly redesigns rooms in her home as the seasons change, sharing videos featuring products like Kally Sleep’s bedding.


Such influencer video campaigns echo vlogging and product placement in some way. An influencer demonstrates the “behind-the-scenes” of their activities and casually mentions or showcases a sponsored product in the frame.

The fundamental difference from vlogging here is that these videos are not about lifestyle or morning/daily routines but an influencer’s professional background. They may demonstrate the secrets of their job, behind-the-scenes of their niche events, or how they reached certain milestones. The point is to show how your brand helps these individuals reach goals related to their status as a creator.

6) How-To and Tutorial Videos
This type of video collaboration with influencers serves to educate the audience and cameroon phone number list provide solutions to their problems, which is why viewers resonate with how-to guides and “life hack” clips so well.

When working with an influencer on creating a helpful tutorial, make sure to write a compelling brief for them to do everything the best way possible and showcase your product in a favorable and accurate light.



A travel influencer on YouTube shares how Skyscanner helps her find affordable flights that support her global lifestyle.

How-to’s and life hack videos are super engaging. It’s your chance to reach millions of consumers while providing value, and it’s your cost-effective way to prompt purchasing decisions.