A well-structured landing page has the best

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Most landing pages also include a secondary CTA designed to provide additional value. “The softer, secondary CTAs often provide ‘value’ as they aren’t necessarily providing a solution but some valuable content or discount for when they reach that final conversion point,” said Adam Draper, Thrive’s Strategy Development Manager. So, Why Use a Landing Page? • Create a Clear Path to Action: From intuitive navigation to compelling copy, landing pages eliminate distractions so visitors have a direct path to purchase (or complete any other action).


• Better Sign-Up Rates: sign-up rates (23%) compared to pop-ups, sign-up boxes kazakhstan cell phone number list and Wheels of Fortune. (Omnisend) • Make a Great First Impression: 94% of first impressions are influenced by design. Don’t sleep on a good landing page design to drive conversions. (CXL) Of course, all these are only possible if your landing page is optimized for success, meaning it effortlessly guides visitors from curiosity to action — more on this in the next section.


Related Read: What Is a Landing Page and Why Every Business Needs Them How To Create Landing Page Design for Higher Conversions The average landing page conversion rate across industries is 5.89%, with 10% being the benchmark for success (WebFX). To even come close to these numbers, your landing page must benefit you and your audience. Here’s how to design landing pages that convert: 1.