What problems are they trying to solve

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Now that you’ve got your storytelling starter pack, let’s talk about how to craft and share these stories in ways that actually move the needle. How To Craft and Share Your Stories Now that you know what stories to tell, let’s tackle the next question: How do you tell them without sounding like a cheesy infomercial or a corporate robot? Don’t worry — we’ve got you covered.


1. Know Your Audience The first rule of storytelling? It’s not macedonia cell phone number list about you. It’s about your audience. You need to know who they are, what they care about and what keeps them up at night (besides binge-watching Netflix). Ask Yourself: •? • What motivates them to take action? • How can my business make their lives easier, better, or just a little more fabulous? Pro Tip: Create detailed customer personas.


Give them names, backstories and quirks. “Meet Karen, a 40-year-old mom juggling a career and three kids who just wants to reclaim her sanity.” Speak directly to Karen, and she’ll feel seen and heard. 2. Be Authentic (Translation: Drop the Baloney) Here’s the thing: People can sniff out inauthenticity a mile away. If your story sounds too perfect, too polished or too good to be true, it’s going to feel fake — and nothing kills trust faster than fake.